Most of our customers do not realize that there are not large profit margins in bicycles. Some of our overhead includes shipping the bike to our shop, assembly labor, the cost of a kick stand where required and the free water bottle cage we provide. The bikes also take up expensive floor space. Well enough of my belly aching, this page is supposed to be about the 10% club. So, here it is. If you purchase a new bike from us, you will receive 10% off all accessories for the rest of the life of your bike. Believe me, that can truly be a life time and can add up to a significant savings. In addition, unlike many other bike shops, we will service your bike for the first year at no cost to you. New bikes usually need a few tune ups in there first year. This service excludes flats, accidents and neglect.